Friday, April 10, 2009

It's a Guy Thing

It’s Friday and I’m going to take this opportunity, as many bloggers do, to rant. Though, to be honest, I tend to do that a lot anyway.

I really dislike the covers on Christian books right now. At the Christian Book Expo (CBE), most of the publishers had their books lying on tables or stacked on the floor in such a way that potential customers could see the front covers. I walked through all the displays to see what they had made available. All of it was somewhat like this, but I remember one table in particular, a sea of pink, where I moved on quickly with the thought, someone’s going to think I’m interested in these. Yeah, I know it’s a guy thing and the covers weren’t so much pink as they were pastel, but I felt very out of place. It isn’t just the sea of pink. Many of the covers look like someone just went out and snapped a photo of some people to plaster on the cover.

Enough about covers, what about content? When’s the last time you saw a Christian how to book? I don’t necessarily mean something with how to in the title, but something that will help Christian workers in their ministries. I first noticed this when I attended the CBE. I walked through the booths several times and I didn’t see anything specifically aimed at helping me (or anyone else) do a better job in my ministry. In a lazy amount of research, I went Thomas Nelson’s website to see if they had anything along that line that they didn’t take to the CBE. They have fiction. They have Bibles. They have stuff to inspire you to a closer walk with the Lord. They have reference books. They even have books to tell you how to succeed in business. But they have nothing in the way of ministry helps. (To be fair, I did eventually find a few hidden deep within the Biblical Reference category.) B&H Publishing has several such books, but few of them are new. Some are dated as far back as 1985. I don’t know if its an untapped market or a sad commentary on the state of modern Christianity. I know sales of Church Website Design has exceeded my expectations, but not by so much that I expect large publishers to rush out and produce similar books.

1 comment :

Cindy R. Wilson said...

Hmm...I've noticed the bit about covers, which is irritating. I am hoping with my input and the expertise of the designer, my own cover will look professional and draw people in. We'll see. (That wasn't too bad a rant!)