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Showing posts with the label networking

Selling Bottled Water in the Desert

W hat does it take to build a platform online? I look at blogs and I ask myself why one blog is successful and another isn't. I particular, I look at the blogs run by literary agents and I compare them to those run by authors. As a general rule, literary agents have blogs that have several times the followers that successful authors have. How do we explain this? There is a theory that as long as you write great posts, your blog will succeed. I won’t say that literary agents aren’t capable of writing great post, but if we are looking for someone who can write “great” posts, doesn’t is stand to reason that the typical bestselling writer should be able to write better posts than the typical literary agent ? But the numbers don’t add up that way. The reason this happens is fairly simple. Literary agents are doing what is essentially selling bottled water in the desert . If you’re out in the desert with a bunch of people, the guy selling bottle water is a popular guy. What literary...

No More Facebook

A few weeks ago, Jim Thomason of Thomas Nelson blogged about On-Line Streamlining , saying he would shut down his Facebook (FB) and Twitter accounts. Don’t ask me why I took so long to write about this, but the essence of his post was that he is stopping these activities because they are time consuming, take away from personal interests, most of the people on FB are an accident of geography and besides, they can follow him on his blog. His last reason is “Most days, my life’s just not that interesting to me, much less to other people.” Yeah, mine neither. For me, many of the people on FB are family members and church members. There are also those accidents of geography that I haven’t seen in several years. The rest are people somehow related to my writing and a few that just happened to show up. Jim is right; every one of these people could follow me on my blog. Some of them do. But here’s the thing. It isn’t about them keeping up with me. It’s about me keeping up with them. Many of m...