You’ve Got to be Kidding
M ark this one down in the you’ve got to be kidding me category. Thomas Nelson has announced that they are rebranding Book Review Bloggers as BookSneeze. I know Mike Hyatt is a fan of Seth Godin and all of that, but this takes the cake. The name doesn’t fit the image I have of Thomas Nelson. When I think of Thomas Nelson, I think of a old respectable company. I think of Bibles. I think of quality. What I don’t think of is snot coming out of my nose—until now. I joined Book Review Bloggers and review a few books through that program. I have one book that I haven’t had time to review. I was thinking of rushing through it and writing a review, but with the name change, I might just forget it. (Thomas Nelson, you can have the book back, if you want it. I would just as soon never say that I am reviewing a book through the BookSneeze program.)