Bad Copy
T he text you put on the back cover of a book can make or break the book sales more than any other element. I wish I could say I’m an expert at writing back cover copy (BCC). I can’t, but I’ve seen some examples that are sure to kill the book sales. I don’t want to name names, so I’ll provide an example that I’ve modified to protect the guilty. Gail has just accepted a dream job working for fashion designer Heather Long’s company. Unfortunately, she learns her ex-fiance, Dave, is working for the same organization. On her first day, Gail finds her new boss strangled with a bolt of wool fabric. Gail now questions whether this is what God intended. Gail and Dave quickly realize their love is stronger than ever. But with Dave the prime suspect in the murder, Gail must discover the truth before they can begin a life together. Last season’s fabrics, many unforgettable characters, a dog name butch, and Uncle Fred who has found his second adolescene make this a fast-paced romance and a pa...