The Advantages of Small Publishers
Yesterday, I talked about large and small publishers. In case you missed it, the point was that large publishers can produce a higher quality product and market it more efficiently than a small publisher. Before you conclude that small publishers have nothing going for them, let me discuss some reasons why a small publisher can be a good thing. No publishing company is very large, when compared to businesses in other industries. Random House has less than 6,000 employees and the big boy in the Christian publishing world, Thomas Nelson, has somewhere around 700. The reason I point that out is because we really can’t claim that small publishers are more personal. They are all small enough to have a personal feel to them. One of the real advantages that a small publisher has over a large publisher has to do with risk. Suppose I am a small publisher with five employees. A manuscript comes along and we fall in love with it, but it may seem offensive to our customer base. In fact, it might b...