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Showing posts from January 18, 2011

Dog Eat Dog or Not?

W hen you think about the 1,000,000 books published last year and the 1,000,000 more that will be published this year, do you feel like you’re fighting the tide? You want your book to succeed, but it is literally one of a million. Even with approximately 230 million book readers in US, the competition for book sales is tough. We can’t help but envy authors who are selling more books than we are. Or can we? I would like to submit that this envy is a result of having the wrong attitude. Imagine, if you will, that you are a rancher with many head of cattle. It is a cold winter day, so you have to go around and break the ice to give the cattle something to drink. You go to work doing that, but your son decides he will help. Of the ten watering troughs, you break the ice in three, but he rushes around and is able to get to seven. Do you envy him because he accomplished more than you? Of course not. The cattle will have water either way and you can get out of the cold sooner. Suppose we lo...