Book Sales Isn’t Always About the Best Book
W hen we consider book sales, the thing that separates the successful good book and the unsuccessful good book is the number of people who know about it. There are a number of books out there that are well written but don’t sell well because people haven’t picked them out of the noise. I say that at the risk of sounding like I’m trying to tell you that I think my own books fall within that category. For this discussion, let’s forget I’ve ever written a book and look at book sales from a broader perspective. Some people are concerned that with the influx of self-published books, customers will be overwhelmed by the options. I have news for them Customers are already overwhelmed by the options. That is part of the reason why bestselling novels do so much better than other books. If customers could go out and find the book they will enjoy the most at any moment in time, book sales would be more evenly distributed, but customers aren’t making a decision about which books they will like the...