How to Have an Excellent Book Signing
B ook signings are on of those things that authors are supposed to do. One of the notions is that by doing book signings an author will sell more books. I’m not sure where this notion came from, but the evidence doesn’t appear to support that. Stick an unknown author behind a table at a bookstore and he might sell one or two books that he wouldn’t have otherwise sold. Follow the advice of some people for the author to go around the store begging people to buy his book and he might sell more, but he probably won’t get many repeat customers. As a reader, I’ve attended a few book signings. Dan Quayle showed up on campus one time when I was in college. I paid for his book and stood in line with hundreds of other people waiting for him to sign their books. I then went and listened to him speak. I’ve also gone to book signings to support fellow authors. What I have never done is purchase a book by an author I didn’t know because the author was having a book signing. So let’s get one thing cl...