Why Should People Visit Your Website?
Your platform is essentially the people who willingly listen to you. I’ve said before that platform is your capacity to influence people. We must earn the right to influence people. The reason you are able to influence people is because they have given you the right to influence them. Most people have sense enough not to give that right away too freely. We must earn the right to influence people. This is just as true with an online platform as it is with any other social platform. Subconsciously, every visitor has asked the question Why should I visit this site? It Answers a Question If a user finds a site through a search engine, he is probably looking for the answer to a very specific question. If the site appears in the search results and the title and summary statement imply that the site will answer the question, the user clicks the link. But a platform this does not make. Even if the user finds the exact answer he was looking for, there is no guarantee that he will ever return. ...