What's Wrong With Marketing?
W e’ve had more ice and snow in north Texas than what we’re accustomed this year. Following one storm, KTVT showed a couple of guys out in subfreezing temperatures helping people who were stuck on the ice. They had high praise for these guys and their willingness to help, but when they saw someone pass them some money, they backed off their praise. Somewhere along the line, we’ve picked up this idea that if someone is getting paid to do something they don’t deserve praise for it. This same notion carries over into publishing. If an author visits someone’s blog and mentions a blog post that is related to the subject that is on his blog, most people will see nothing wrong with that. But suppose the author mentions a book he is selling that is related to the subject. Many people would frown at that because he is getting paid for it. I agree that people who do things without compensation deserve recognition for that, but it shouldn’t be considered a bad thing when people ask for compen...