I don’t know if anyone has done a study of how long a blog post should be, but for me, 250 words is a good number to remember and no more than 500. At some point I signed up for the RSS feed for Randy Alcorn’s blog. He often has these 700 word monstrocities. I don’t even bother to scan his text as I scoll through it. I aught to dump the RSS feed, but I keep thinking he’ll say something that interests me. When people talk about this subject, they often say things like, people don’t have the attention span they once had . I don’t believe the evidence bears out that assumption. There are gamers who will spend days, nearly uninterupted, trying to complete all levels of a computer game. Huge attention span! I mean huge! More than once, I have read through more than 100 pages of an online PDF document because I believed it would help me with my job. The problem isn’t that people have shorter attention spans. The problem content and format . Creating...