How Can I Build a Platform?
An author writes a non-fiction book and sends it to an agent. The agent sends back a reply, You have made the subject easy to understand, but I am unable to offer representation at this time because your platform is weak. The author looks at this response and asks, what is a platform and how do I get one? Many authors go at this process backwards. A platform is not something you need to build if you hope to sell a book you have already written. The platform is what gives you the authority to write the book in the first place. It also makes it a whole lot easier to write the book. Let’s look at an extreme example. Suppose a fourteen-year-old student writes a book about how to drive a car. True, the student may have some very good thoughts on the subject, but without having ever driven a car, he isn’t going to have the experience that someone like the current NASCAR points leader has. The guy from NASCAR has a platform. The student has opinions. We develop platforms in many ways. Someti...