Reaching the Sinner
T his is the tale of two search phrases. When I wrote Church Website Design , I chose a title that reflected the content of the book. My goal was to match the target audience of the book with a name that they are likely to use in searching for books about a topic that interests them. This is what publishers try to do with every non-fiction book title. It creates a win-win situation because I’m more likely to sell books and the potential readers are more likely to find a book that solves a problem they have. Now consider the second book, Searching for Mom . In that case, I chose a title that I hoped would convey the premise in that Sara uses the Internet to search for a mother. What I did not anticipate is that this is also a popular search phrase for a certain segment of Internet users. I felt I had done my due diligence by running it through Google and seeing what results I got. I went several pages deep and saw nothing to convince me that I shouldn’t use that title. It wasn’t until I...