S ometimes I hate Amazon.com. While you can’t find every book on the planet there, they come close enough. I sometimes peruse their stacks to see what other authors are writing in my topic area. I’ll see a book and think, “I was going to write about that.” I’ll look at the one next to it, “well there’s another one.” You don’t have to look at Amazon.com very long to realize that all the good topics are already taken—and most of the not so good topics. Let’s face it, with over 1 million new books published every year, every topic has to be covered by someone. But what does that mean to those of us who have chosen to join this fray? Other writers aren’t going to politely defer to us so that we can write our book. Nor can we defer to them. What that means is that we are going to find ourselves writing books that have significant overlap with what other authors say about the same subject. It isn’t what you say, but how you say it. You’ve heard that all your life, but it is no more evide...