Book Videos - Again
E ditor’s Note: Today I'm giving you another video. At four minutes, thirty-eight seconds, it is lengthy for a book video. Most of the ones I have seen come in at less than half of that. But please watch the video and then we'll talk about it. This isn't the first time I've talked about book videos and it won't be the last. The current understanding of book videos seems to be that they probably help sell some books, some of the time, but we may have been able to sell those books anyway, using a cheaper method. In other words, we don't know how much book videos help with sales and we don't know if they are worth it, but they may be. They are certainly not a silver bullet. You can't just put a video out there and get thousands of people to read the book. For that matter, it is hard enough to get thousands of people to view the video, and it is free. If you are a bestselling author, your publisher might foot the bill for a book video. For the rest...