Let's Get Our Audience Right
W ho is your audience? Many times, we an author sits down to write, he thinks of someone to whom he is writing. As he weaves his yarn, he thinks of that person sitting across from him and he is just carrying on a one-sided (usually) conversation. But though we might write to that person, that person is not the audience who will receive the book. I began thinking about the average church size. 59% of the churches in America have fewer than 100 people who attend. There’s nothing wrong with that. I have known many small churches and have a great love for them. But think about the Christian books you’ve read that were written to help in the ministry of churches. How often do we see them reference things that we simply do not find in small churches? Occasionally, you’ll find a book written specifically for small churches, but I’ve read some of those and have often thought that the author didn’t get it. Instead, what you find are books written to churches with hundreds in attendance. Th...