More Bandwagon Jumping
F irst Thomas Nelson and now Harlequin. A short time ago, Thomas Nelson announced that they are venturing into the self-publishing market. Now, Harlequin has announced that they will do the same. What’s the difference? Thomas Nelson will be putting out Christian books and Harlequin will be putting out Romance books. To tell you the truth, this whole thing is confusing me. In both cases the companies are duplicating services that are already available from other companies. The only real advantage I can see with publishing a book through the self-publishing wing of Thomas Nelson or Harlequin over publishing the book through Amazon’s CreateSpace (which will soon encompass BookSurge) is that Thomas Nelson can focus their marketing efforts toward a Christian market and Harlequin can focus there efforts toward romance readers. I imagine that Harlequin is better equipped for that than Thomas Nelson, but we still have to wonder how willing they are going to be to push books that they rejected...