What Desire Paths Say About Websites
I ’m fascinated by desire paths . In the video below, Tom Hulme discusses designing based on desire paths in dirt. But desire paths aren’t always paths that we can see from satellite photos. Since I do quite a bit or work with websites, I spend a significant amount of time looking at website statistics. In particular, I look at the phrases people type into search engines. There are a number of search phrases that I have targeted. When I see these show up, this tells me that what I’m doing is working. But things get more interesting when I begin looking at the other phrases. Not long ago, on a church website, I saw that someone had visited the site after typing the phrase, “hanging of the greens service ideas.” On one hand, this is of little importance. At some point, the church had positioned itself on this desire path by holding a “hanging of the greens service” and someone posting something about it on the website. You can be sure that the person following this path isn’t going to vi...