More On Book Videos
L ast week we talked about book videos and whether they are worth the time and trouble. One commenter saw no reason for an author to have a book video unless the money is available to advertise on television. When we consider the cost of television advertising, that would pretty much rule out any book videos except for bestselling authors and for those authors with books that are suitable for infomercials. The argument for that attitude is that no one really watches video except on television. I’m a video guy and I couldn’t disagree more. I promised to address other uses for book videos than expensive fifteen or thirty second ads. Facebook Status Updates I was surprised last week at the number of comments from people saying they had only watched one or two book videos. My experience has been that I watch video online all the time. When someone posts a video to a blog or on Facebook, I frequently click on it just to see why they thought it was interesting. I’ll admit that I don’t al...