At the Level
T he maxim is that people perform at the level they are recruited. It applies in more places than you might think. Consider the difference between blogs and books. A reader discovers a book in the book store, pays for it and takes it home. The reader discovers useful information, decides this author really knows what he is talking about and reads the rest of the book, looking for similar jewels. Another reader discovers a blog through an internet search engine and reads the same information, storing that information away, but after reading the post he clicks away. I’ve been thinking about serialization. In Dickens’ day, serialization was a common way to present a book to readers. A magazine would print one chapter at a time, encouraging readers to come back each week or month for the next installment of the story. If the book were printed and bound, the readers might purchase the book to finish the story more quickly or to find the chapters they missed. Today, it seems like the blog wo...