It's Not About Me
N ame recognition is one of those things that so many of us strive for and it’s no surprise. People like Stephen King can sell books even if people don’t know the name of the book or what it is about. But let’s get real; I’m not Stephen King and neither are you. There aren’t many people who will buy our books because our name is on the front. The marketing tecniques that work for Stephen King or any other well known author, even lesser well-known authors like Colleen Coble and Brandilyn Collins won’t work for us. Who knows, maybe someday we too can sell books by just putting out an announcement that our next book is available, but that only comes after a bunch of people have read and liked our books. Most of us will never reach that point, so let’s just say that we’ll cross that bridge if and when it comes. In the meantime, the most important thing for unknown authors is the story itself. Forget about name recognition. Our goal shouldn’t be to make people aware of who we are. Readers d...