Posts

Showing posts from December 12, 2011

How Much Should a Kindle Book Cost

H ow much should a Kindle book cost? Some people have gotten the idea that Kindle books should cost less than print books because the publisher has lower costs. Personally, I think that books should be priced to match demand. This is because publishers work on an 80/20 rule in which 80% of the money comes from 20% of the books. It may even be a 90/10 in which 90% of the money comes from 10% of the books. The 10% are actually making up for losses in the 90%. But one person recently indicated that she didn’t like paying “high” prices for Kindle books because she thought the publishers were charging far above their expenses. She indicated she might be swayed by hard numbers. Publishers don’t reveal much, but I’ve put together as close to what she wanted as I could. Here are the publishing prices Rachelle Gardner listed some time ago for a Trade Paperback: Editorial: $5,000 Packaging (cover design & production): $3,500 Typeset & Interior layouts: $500 Printing & binding: $...