A lot of importance is placed on an author making a name for himself. How different that is from how television and movies work. You don’t often know much about the person writing a script. You might know something about the actors, but only the stars. You don’t pay much attention to most of the people involved and you may only recognize the actors by the character they play. It may just be wishful thinking, but wouldn’t it be nice if books were that way? Perhaps it’ll get that way. People won’t pay much attention to who wrote the book, just whether it is a good book or not.