How to Sell Novels in Twelve Easy Steps
In fiction, nobody is really clear whether author marketing efforts translate to significantly greater sales or not. The prevailing wisdom is that it certainly doesn’t hurt. – Rachelle Gardner Fiction and non-fiction are two different beasts. Non-fiction is ridiculously easy to sell, compared to fiction. For one thing, you can sell it using the title alone. If I were to post a page on my website promoting the book How to Sell Novels in Twelve Easy Steps , someone would buy the book. I don’t have a twelve step program for you, but I’m confident that some of the people reading this post got here because of a search engine hit on that title. Another thing about non-fiction is that we know where to find our audience and they tend to be in clusters. If you look at the quote above, it seems like publishers are saying, “we don’t have a good way to sell fiction, but we might as well throw the author and the kitchen sink at the problem.” Even with some of the best selling books, only a small pe...