My Latest Disagreement with Michael Hyatt
R ecently, Seth Godin wrote about why he is Moving On and no longer communicating through traditionally published books. In response to that post, Michael Hyatt wrote Why Most Authors Should Not Emulate Seth Godin . He made four arguments against it. While I don’t totally agree with Seth Godin, I don’t agree with Mike’s arguments either. I will address each in turn. Most authors can’t get directly to their readers. If you read the Godin article, this is part of the reason Godin is saying goodbye to traditional publishing. His statement is that the author doesn’t sell to the reader but to the publisher. Mike rightly says that Seth Godin has a much larger platform than most of us, but I disagree with his statement that most authors can’t get direct access to the readers. In fact, when we look at the way the publishing industry works, if an author can’t get direct access to the readers he can’t get a publishing contract either. Publishers have the expectation that authors will bring read...