How to Lose an Argument
R aising your voice is one of the worst things you can do when you are trying to persuade someone. We often see situations in which a company or someone in government does something that someone doesn’t like. Hoping they will reverse the decision, the person goes to them to state their case in a public forum. As they begin to talk, their emotions overwhelm them and they begin to yell. The natural reaction is to view this as a challenge. Consider a situation in which the decision maker made the decision without looking at all sides of the issue. The decision maker may not be attached to the decision he made. When presented with a well stated reason to reverse the decision, he might be easily persuaded. But suppose someone comes to him and says, “How could you be so stupid?” His natural reaction is to grasp for things that will support his original decision. Faced with a challenge, it becomes mentally painful for him to change his decision. To side with the challenger is equivalent to h...