Timothy's Thoughts

In The X and Y of Buy , Elizabeth Pace makes the claim that because men and women think differently those of us who must try to sell products and services must take into account those differences if we hope to make the sale. Throughout the book, she notes differences, such as how women tend to buy from people within their network and men tend to buy from people within the same organization. If the assertions Elizabeth Pace makes throughout the book are accurate, the book will help your company reach out to the half of the population that you are not currently reaching. She does provide references to back up many of her claims. Frequently, she brings up the topic of primitive man and relates the hunter/gatherers of that time to modern man. It is unclear whether she is saying that modern man is the way we are because out ancestors were the way they were or if she is saying that the same traits that make man and woman different today are the same traits that produced the hunter/gather...

W hat do all the big names in Christian publishing—names like Rick Warren, Robin McGraw, Mike Huckabee and Max Lucado—have in common? No, it isn’t doctrine. Yes, they all have a huge platform , but that isn’t it. No, the thing they have in common is that they don’t blog.  Cindy commented yesterday about how it might be interesting to see whether successful authors have more followers who are readers or followers who are writers. The only way to answer that is to ask, so I decided to compose an e-mail message to send to each of the top writers. I went to Mike Hyatt’s blog, where I remembered that he had a list of the top Christian authors, thinking that would be a good place to start. I expected find their e-mail addresses on their websites and if I didn’t I would see if I could contact them through their publishers. As I moved down the list, I quickly noticed the problem. Not only did they not have e-mail addresses, they don’t have blogs. It would do me no good to ask about peop...