Someone at Thomas Nelson is Going to Read This
Someone at Thomas Nelson Publishers is going to read this blog post and I’m not even going to tell them about it. Granted, that is something of a bold statement when you consider how obscure this blog is, but it is true. The Internet has evolved to the point that we can target specific groups of people with accuracy and we can do it without inundating people’s inboxes with SPAM. Obviously, this could have huge marketing potential if we could use it to get our ideas and our products before potential customers while allowing them to think they chose to view the information. How it Works A few days ago, Michael Hyatt posted the article Defending Your Brand Online . In that article, he mentioned things that are necessary to head off damaging comments that appear on the Web. One of the things he suggests is to monitor the conversation . Conventional wisdom tells us to load our websites with keywords related to our products and hope that people are looking for what we are selling. That d...