Non-fiction Topics in Fiction
I ’ll blame this on Chip MacGregor. I’m sure several people have said it before him, but someone mentioned that Chip MacGregor said that we sell fiction by talking about non-fiction themes. This works in whatever method you use to communicate, whether it is speaking at book clubs, on the radio or through a blog. Since most of the people who read this blog also have blogs, let’s focus our attention on blogging, looking at why and how it works. Why It Works By far, the book that has been the easiest for me to sell has been Church Website Design . The main reason for that is that when my target audience goes online to find the information they need they find my book. The title is one of the search phrases they might use when looking for a book on the subject. Essentially, I positioned the book in such a way that my target audience is looking for it, instead of me looking for them. We want to do something similar with fiction. With fiction, our target audience seems much more scattered. Wi...