Posts

How to Build a Platform

platform a place or opportunity for public discussion P latform is one of those terms in publishing that we spend a lot of time talking about, but many people don’t get. Some people hate the term because they know it is something they are expected to have, but they don’t know how to get it. Others spend a lot of time doing all the things they think they need to do to build a platform (blogging, etc.), but they don’t seem to be getting anywhere. Instead of thinking of platform in terms of having a blog, being on Facebook, Twitter and whatever else, ask yourself what it would take to get people to notice you and listen to your message. A few years ago, there were some guys going around putting signs on bridges in a guerrilla marketing campaign to promote an animated television show. It created a bomb scare and far more people heard about the show than the number of people who saw the signs in person. Doing something illegal may get you noticed, but I don’t recommend it. Still, the...

Write Now

T here’s no better time to write about something than when you’re in the trenches doing it. I used to didn’t think that. I had the idea that it would be better to write about it after having had the experience and at a time when you could look back at all you mistakes with 20/20 vision. But now, I’ve decided that isn’t the case. A few years ago, I was the chairman of a committee at church. It was the first time I had been the chairman on a committee and I had all these ideas of how I should handle it. Overall, I was successful at it. After two years, I went off the committee and I forgot about. During the time that I thought would be the ideal time to write about something like that, it wasn’t important to me. I’ve served on other committees, but I didn’t have to be concerned with the job of a chairman—until this year. This year, I was elected to the position of chairman on another committee. All those ideas about how a chairman should handle the job have come rushing back to me. If ...

Moreover it is required...

H ave you ever told someone you would do something, but you didn’t do it? I imagine we all have at some point. We aren’t perfect. But have you stopped to think about how that person must have felt? Suppose it happened like this: The teacher of an adult Sunday school class calls a student in the class and says, “I need someone to pick up some booklets a printer is printing for us. Would you do it?” The student says yes, but then gets busy doing other things and doesn’t make it to the printer to pick up the order. The teacher gets to class on Sunday, expecting the student to bring the booklets, but they aren’t there. His plans for the lesson are shot. Moreover it is required in stewards that a man be found faithful. I remember seeing a statement to the affect that a leader must first know how to follow. We see so many people writing about how to lead people these days. They talk about “casting a vision” and lots of other things. But if there’s one thing that is more important than all...

Not Free Giving

W e often draw a distinction between a gift and a purchase. If we say that someone gave us something, we often mean that they didn’t charge us for it. If we paid for it, we say they sold it to us. This can lead to confusion when we talk about giving readers something. We’ve heard that if we want to sell books, we have to give our readers something. With the concept of a gift in mind, some writers begin giving away free books on their websites, hold contests for free items, and hand out bookmarks. I won’t say those things won’t help, but we need to look at “giving” differently. What is it that a reader wants you to give them? For a non-fiction writer, what the reader may need a solution to a problem. For example, if the reader is a mother, she may want to know how she can better raise her children. So, she buys a book about raising children. The reader of a novelist’s work may be looking for a few hours of escape, so he buys a novel that he can get lost in for a while. But notice that...
Q uoting a verse from scripture is a good thing to do, don’t you think? It never hurts for someone to read God’s word. But it isn’t quite that simple. Open a Christian non-fiction book and you are likely to find many references to Bible verses. Sometimes, those verses are just references to tell you were to look to find supporting evidence for what the author is saying. Other times, it may be a quote taken from the Bible. Open a Christian novel and you may find that the author has put a few of their favorite verses at the beginning of each chapter. Or maybe one of the characters recites a verse to another character. I have a love for God’s word and yet I find that I often skip over some of the verses authors include in their work. I figure there are a couple of ways I can look at that. I can take a self-deprecating attitude and say that I don’t love the scriptures as much as I should. Or I can look for another reason. The thing we need to ask ourselves is why devout Christians who ...

That's All There Is?

I t’s been several years since our church website has been updated, so I decided to look at some other church websites. No two churches are alike, but it is always good to have an idea of what seems to be working for other people. On one website, I found a link to a volunteer page. I have visited the church in question and it is several times the size of our church. The size of their church necessitates activities that our church doesn’t have. So, I was expecting to find an extensive list of volunteer opportunities. Here is what I found: Sunday Morning Greeters Sunday Morning Information Desk Sunday Morning Parking Team Children’s Area: Welcome Desk Children’s Area: Sunday School Teacher Preschool: Preschool Junction Greeters Preschool: Junction Classroom Teachers This was on a form on which a person could provide his name, e-mail address, and phone number. He could then submit the form after checking one or more of the items. It would seem that a volunteer at the church in q...

What's Really Important

A co-worker and I got into a discussion the other day about the value of unions. He was very much against them because of experiences with union workers taking much longer than is reasonable to do their job and not being able to do it himself because the task fell under the union contract. My position was that while I don’t desire to be in a union, I support the concept and I think there are a few unions that still serve a good purpose. I gave the Actors’ Guild as an example, because they use their collective power to help persuade movie producers to provide actors with better working conditions. Many of these actors work so infrequently that they would take any part, without consideration of some of the things the Actors’ Guild has taken into account. What surprised me was my co-worker’s response. Rather than mentioning the role of the government (which may or may not apply depending on the country a movie is being filmed in), his response was that he didn’t see the Actors’ Guild a...