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Someone at Thomas Nelson is Going to Read This

Someone at Thomas Nelson Publishers is going to read this blog post and I’m not even going to tell them about it. Granted, that is something of a bold statement when you consider how obscure this blog is, but it is true. The Internet has evolved to the point that we can target specific groups of people with accuracy and we can do it without inundating people’s inboxes with SPAM. Obviously, this could have huge marketing potential if we could use it to get our ideas and our products before potential customers while allowing them to think they chose to view the information. How it Works A few days ago, Michael Hyatt posted the article Defending Your Brand Online . In that article, he mentioned things that are necessary to head off damaging comments that appear on the Web. One of the things he suggests is to monitor the conversation . Conventional wisdom tells us to load our websites with keywords related to our products and hope that people are looking for what we are selling. That d...

Using a Website to Sell Novels

One of the things I have been thinking about recently is how can a novelist use a website to sell books? It is very important that we draw a distinction between novels and non-fiction books. It may not be easy, but with non-fiction the formula is straight forward. The Non-fiction Method People choose which websites they visit based on a felt need. Often, the felt need is translated into a search engine query. Unless you are a regular reader of this blog, you may have found this post by typing how can a novelist use a website to sell books or something similar, into Google or some other search engine. You may have clicked on the link because it may answer your question. Following that thought. If a non-fiction author has written a book about Habakkuk, it is reasonable to assume that the people who will buy the book are looking for information about Habakkuk or other books about prophets. The author can provide this information on his website and then simply say, “if you would like to ...

What Makes the Olympics Special

The Olympics are over. As we look back at it, what is it about the Olympics that made it so special? Is it because it brings the world together for two weeks of peace? No, there was no peace. Even at the Olympic games President Bush was talking to the Russians about a war with Georgia. A Cuban athlete and his coach were barred from a sport for life because the athlete kicked an official in the face. There were questions about judging practices and questions remain over whether the host country, China, cheated to obtain some of their many medals. Peace? There was no peace. Was it special because of how much China put into it? Maybe if you went, but for those of us at home it wasn’t so impressive. Sure, they threw many resources and many people at it, but what good is numbers when it lacks beauty? The 2008 Olympics were held in some of the ugliest buildings in the world. No, it wasn’t the resources they threw at it. The thing that makes the Olympics special is the celebration of our simi...

Men's Fiction vs. Women's Fiction

On the surface, when we consider the difference between guy fiction and gal fiction, we might say that guy fiction is about blowing things up and gal fiction is about relationships, but if we look at a guy movie like Die Hard we can see that the main character just wants to rebuild his relationship with his wife and the bad guys are getting in the way. In other words, guy fiction is about some of the same things gal fiction is. The true difference, if there is one, is in how the protagonist solves the problem. In both, the protagonist will debate until he or she figures out what action to take, but that is where things change. In guy fiction, the action that the protagonist takes tends to be more physical. He might not blow something up, but he might build something or go somewhere or stand in front of thousands of people to ask his girlfriend to marry him. In gal fiction, the action is more subdued. The action she takes might be to talk to someone, even though she fears how he will r...

What I Did for Independence Day

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Not having anything better to do, I decided to celebrate our country's independence with these people. I was surprised to learn that some people camp out all day just to get a good view of the fireworks in the evening. I took the photo below at about 9:30 in the morning. The laser show started at 9:30 at night. It wasn't until about an hour and a half before that show when I realized that there was no room to put a lawn chair if I had had one that I understood why people would spend all day starring at a giant rock. I climbed that big rock and along the way I saw the kids below, trying to get closer to one of the buzzards that landed near us. After having worn myself out climbing, I chose to ride the lift back down. I ate dinner at Miss Katie's. The food was good and there was plenty of it, but their concept of throwed rolls is laughable. Lambert's Cafe in Sikeston, Missouri started this throwed roll craze. I've been there and it made sense. A guy is walking ar...

Traveling with Kids

I suppose they got to where they were going. Last Friday, I saw about forty kids and five teachers get off a plane in the Atlanta airport. They all wore brightly colored T-shirts. "Stay with your groups. Stay in this terminal area and don't go out past baggage claim," the older of the two male teachers said loudly. Concourse D, where we were, is big enough as it is to lose a few kids if they failed to check in as they were instructed. Baggage claim is about a mile from gate D2. In between there are several concourses the look very similar. I was just glad that I was getting on the plane they had left and not responsible for getting them all on another plane three hours later.

Now Appearing At...

Today Rachelle Gardner posted a brief blog post written by yours truly. It deals with the discussions writers have with each other. It was an honor to be asked to share my thoughts on her blog, so please go check it out and leave your thoughts there.