Blog Like Successful Authors
W hat do all the big names in Christian publishing—names like Rick Warren, Robin McGraw, Mike Huckabee and Max Lucado—have in common? No, it isn’t doctrine. Yes, they all have a huge platform , but that isn’t it. No, the thing they have in common is that they don’t blog. Cindy commented yesterday about how it might be interesting to see whether successful authors have more followers who are readers or followers who are writers. The only way to answer that is to ask, so I decided to compose an e-mail message to send to each of the top writers. I went to Mike Hyatt’s blog, where I remembered that he had a list of the top Christian authors, thinking that would be a good place to start. I expected find their e-mail addresses on their websites and if I didn’t I would see if I could contact them through their publishers. As I moved down the list, I quickly noticed the problem. Not only did they not have e-mail addresses, they don’t have blogs. It would do me no good to ask about peop...