Friday, November 11, 2011

A Successful Book Video

Here is a book trailer that works. Let’s look at why.

1. It entertains - Even if you never intend to prepare a sermon, this video is fun to watch. Who can’t imagine what must be going through the poor assistant pastor’s head when he receives an e-mail saying he’d better be ready to preach on Sunday. And then to look at all the things he tried, before typing in the phrase “How Sermons Work.” It’s kind of funny to think that a man would do that, and yet we’re all guilty of doing something similar.

2. It shows why you need the book - It first shows us a problem and then it shows us that the book is the solution. But if you look closer, you’ll see that it follows the outline of a story. There is a problem, which the character tries to solve. The solution isn’t what he hope. He tries again (with the book) and all is well.

3. It is simple - A video like this shouldn’t burden us with all of the reasons we should buy the book, but it should give us one very specific reason. If the viewer is looking for a book to solve that particular problem, he’ll buy the book, not matter what other problems it might also solve.

I’m still not sure how to apply the same principle to fiction, but this video makes me think I might should try my hand at making another book video.