What's So Important About Book Covers?
B ook covers are an important part of the book. We know that the story will be just as good, no matter what the cover looks like, but covers are an important part of our marketing strategy. We often think in terms of a brick-and-mortar store. A reader would have a hard time finding a book if he walked into the store and they all had white covers with black text. So, our main objective with a cover is to convince the reader that he wants to consider the book. Often, a reader will reject a book because of its cover and occasionally a reader will purchase a book because of its cover. In reality, most of us need not be concerned about what the reader sees in a bookstore as much as we’re concerned with what the reader sees online. Even if your book is in a bunch of bookstores, it may be hidden among the stacks and no one will notice it unless they are looking for it. More and more readers are discovering books online before they decide to make a purchase. That means that they are making p...