Readers Need Purpose
Y ou may have already seen this video elsewhere. If not, I recommend that you watch it and then come back and we’ll talk about it. The basic premise of the video is that while money is a motivator, people are also motivated by purpose. Give people enough money that they don’t need to be concerned about money and they will turn their attention to those things that seem to have purpose, when we’re talking about something that requires cognitive skills. While that may not be immediately obvious, I think it makes sense if we consider the logic carefully. Our first priority is survival. Without money we fear we won’t survive, but once that is taken care of we are free to consider other things. Applying This to Books From the standpoint of authors and writing, the application is obvious. We write, not because of money, but because of some greater purpose that we see in writing. We want money for our writing so we can write without concern about money. But what about for the book buyer? What